Blogging About Critters Since 2007

Monday, March 24, 2008

Animal Planet ...... To the XTREME!!!!

Animal Planet is trying to appeal to the young and the hip.

The new strategy, which will include a mini-series about Sea Shepherd's recent confrontation with Japanese whalers, is to get a better demographic for advertising. I suppose we can expect more When Wild Animals Attack! type stuff.

What worries me is they start using animals in an "edgy" way, the shows lose much of their educational value. It's all about the drama. And the Benjamins...

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