People for the Ethical Treatment of Animals says Vancouver's Olympic organizers have the clout to convince the Canadian government to end the controversial seal hunt on the East Coast.
"All eyes are going to be on Canada as it's preparing to host the 2010 Winter Olympics and we think that all that extra attention comes with an increased responsibility to set a positive example for the rest of the world," said Lindsay Rajt, PETA's manager of campaigns.
The group will launch a new campaign on Wednesday featuring the 2010 Inukshuk logo clubbing a seal, with the five Olympic rings dripping blood.
Let's see how far they take it.
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