New Book on Animal Rights Activism

It's titled "The Animal Activists' Handbook: Maximizing Our Positive Impact in Today's World" by Matt Ball and Bruce Friedrich. One guy runs Vegan Outreach and the other is a VP at PETA (they have those?). Here's a review on Huffington Post.

Looks like it has some interesting ideas.

The most constructive part of the book (and possibly the most shocking to those who are only peripherally familiar with the vegetarian movement and who might therefore expect radicalism) is the authors' discussion of tolerance in all activities. For instance, they caution that if "we're at a restaurant and there's a veggie burger on the menu but we give the server the third degree about the ingredients or about how it was cooked, we're most likely doing more harm than good." They even go so far as to insist that it can be a good thing for vegetarians to date meat-eaters!