The Animal Welfare Board of India says Vodafone committed animal cruelty by forcing its pug mascot to chase a bus for a commercial.In its notice sent April 25, Chennai headquartered AWBI said: "The pet dog was made to run, gallop and chase the school van for a long time on a public road. Thereby, the dog was made to undergo severe pain and suffering due to the exhaustion caused by chasing (the bus)."
AWBI lawyer SR Sundaram said: "The final film should strictly follow the script submitted at the time of pre-shoot permission for the animal performances. It is also directed that the performing animals should not be subjected to any cruelty, failing which the AWBI will initiate legal proceedings under the Prevention of Cruelty to Animals Act, 1960."
Vodafone denies the charge.
Photo by Swami.
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