CBS has a four minute clip from the Early Show about guinea pigs, hamsters and mice. Overall not a bad piece. The woman showing the animals was a vet. The part about the hamsters seemed a bit harsh (that they hated being handled), but it was pretty informative.
It would have been nice if they promoted adoption. We used to volunteer at the Seattle Animal Shelter, so we often saw animals bought and then dumped when people tired of the animal.
Then again, I don't know how many other shelters deal with the wee ones. The Seattle program was pretty much volunteer funded and staffed (paid staff do very little with a few exceptions).
Speaking of wee ones, here is a group in San Diego that specializes in rescuing small animals.