"Change of Heart": New Book about Animal Activism

We received an email about a new book being released by Lantern Books. It's called "Change Of Heart: What Psychology Can Teach Us About Spreading Social Change." The author is Nick Cooney and he's the Director of The Humane League, an animal advocacy non-profit with offices in Philadelphia, Boston, and Washington DC.

In the author's words...

"Change Of Heart provides science-based answers to many questions that are hotly debated among animal activists. For example, why is it so hard for our family members and co-workers – many of whom have companion animals that they love – to cut cruelty from their diets and go vegan? What messages and techniques have been proven effective in getting people to make compassionate decisions like boycotting fur and adopting companion animals instead of buying them? And why do so many people say the oppose the cruel practices of factory farming, yet still eat meat, eggs and dairy products?

Change of Heart has received rave reviews from leading animal activists. Rory Freedman, co-author of the New York Times bestseller Skinny Bitch, proclaims “If you want to create a better world, read this book!” Gene Baur, Director of Farm Sanctuary, adds that “Change of Heart provides fresh, research-based insight into how non-profits and individuals can more effectively create social change.” Ingrid Newkirk, Director of PETA, raves that “This should be mandatory reading for everyone with a good heart and a good cause.”