Well, you know how they are....going for the emotion and oversimplifying the issue. Certainly not showing what they do, how they are funded and how the licensing of their "altruistic" work nets them a tidy sum.
This billboard poses the issue as an either/or...save the child or the rat. Bullshit. It's not that simple. How many of these experiments are even necessary? How many of them are of the quality of checking to see whether junk food makes someone fat?