Officials for the U.N.-backed Convention on the Conservation of Migratory Species of Wild Animals said they hoped to raise half a million euros ($630,000) for projects aimed at fighting the animals' biggest threats.
The "Year of the Gorilla" was launched at a ceremony in Rome where Prince Albert II of Monaco and representatives from more than 100 governments gathered this week to discuss increasing measures for nearly 30 species endangered by pollution, climate change and overhunting.
Half a million euros? That's all they think they can raise? That's setting your sights pretty low. (Reminds me of Dr. Evil asking for One. Million. Dollars.)