How to Confront Cruelty

I came across this 2005 book from the Society & Animals Journal titled Confronting Cruelty Moral Orthodoxy and the Challenge of the Animal Rights Movement.

Sounds interesting.

Why and how do people campaign on behalf of a species that is not their own? Responses to this question provide important insights into the much misunderstood animal rights movement and the people in it who challenge the moral orthodoxy that underpins our attitudes towards nonhuman animals. The norm of moderate concern for animals - that animals matter albeit less than humans - permits the (ab)use of animals in vivisection, factory farming, bloodsports and other contexts where animals suffer.

Readership: This book will be of interest to anyone who wishes to understand the animal rights movement in England, the United States and Australia. It would also be useful to students of sociology and politics in general, and social movements
in particular